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LEADERSHIP APPROACH

How I lead

I set the standard, build the system, and bring the team with me
—
relentless in pursuit of the result

Multi – office execution

Leading high-performing campaigns and project teams across residential and development sectors at scale. We successfully manage complex property campaigns by coordinating people, processes, and resources to achieve exceptional results. From

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People & performance

Coaching agents to improve conversion rates, increase average sale prices, and deliver stronger outcomes for every vendor. Through practical training, performance coaching, and data-driven insights, we help agents refine their

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Systems that scale

Creating repeatable negotiation and campaign playbooks that every agent can execute with confidence and consistency. Our proven frameworks provide clear, step-by-step guidance for managing negotiations, marketing campaigns, and client interactions,

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Aligned interests

Bringing agents, vendors, and ownership together with a shared vision—protecting, strengthening, and growing the business. We foster collaboration, transparency, and accountability across every level of the organization, ensuring that all

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Coaching to results

Developing people through data-led negotiation strategies that consistently deliver up to 13% higher returns for sellers. By combining market intelligence, performance insights, and proven negotiation techniques, we empower agents to

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Strategy & systems

Turning proven strategies into repeatable, scalable processes that every agent can follow with confidence. We create standardized workflows that ensure consistency, improve efficiency, reduce errors, and deliver high-quality results across

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CASE STUDY · EXECUTION

Commercialising a $150M residential development

Westmark Milton, Brisbane · Walker Corporation
PROJECT VALUE
$ 0 M+

Strategic Sales & Market Advisor

ENGAGED AS

The challenge

— 277 one – and two – bedroom apartments across two residential towers, developed by Walker Corporation.
— Position and commercialise a large release in a competitive Brisbane market — with broad reach and accelerated absorption.

SCALE

A 277 – apartment, two – tower release brought to market in a crowded apartment cycle.

Strategic response

— Developed and implemented a targeted sales & marketing strategy.
— Built and managed local and offshore channel partner relationships.
— Presented extensively to interstate sales networks.
— Expanded buyer reach across multiple distribution channels.
— Supported a coordinated release strategy across both towers.

Outcome

— Strong penetration across local, interstate and offshore buyers.
— Tower One sold out — accelerating the release of Tower Two
— Significant sales velocity in a competitive apartment market
sold in eight months
0 %
across the full $150M development
Sales Strategy · Channel Partner Management · Market Activation · Stakeholder Engagement · Residential Project Marketing · Sa les Acceleration · Buyer Network Development · Commercial Execution
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