About

About US

Elisa
McMahon

Elisa McMahon epitomises excellence in the realm of luxury real estate, boasting an illustrious career spanning over two decades. Known for her unbeatable expertise and unwavering dedication, Elisa’s meticulous approach, coupled with an unyielding pursuit of perfection, has cemented her status as one of Brisbane’s most experienced property negotiators.

With a Bachelor of Business specialising in marketing, Elisa sharpened her negotiation skills at Harvard Law School, earning praise for her strategic prowess. She’s celebrated numerous successes throughout her career, from the stellar launch of the Emporium Hotel and Residences in 2013 to the magnificent $5.6 million sale of a Sykes Street residence in Ascot, surpassing all expectations.

For Elisa, each client interaction is an opportunity to make property dreams come true. Her personalised approach ensures tailored solutions for every transaction, grounded in a deep understanding of diverse needs and goals. Driven by a passion for creating unforgettable experiences, she’s committed to delivering outstanding results, built on a foundation of authenticity and respect.

FOR DEVELOPERS & CAPITAL PARTNERS

Development & capital

Trusted by developers and capital partners to take multi – residential projects from launch to sell – through — with structured, evidence – based campaigns that de – risk capital and accelerate absorption.
YEARS EXPERIENCE
CLEARANCE RATE
ABOVE MARKET
Sales absorption in 8 months on a $150M development
0 %
Project value across campaigns led, last 10 years.
$ 0 M
Residential portfolio transaction facilitated
$ 0 M
CASE STUDY · EXECUTION

Repositioning a $220M residential development

PROJECT VALUE
$ 0 M+

Strategic Sales & Market Advisor

ENGAGED AS

The challenge

— Structured under a Managed Investment Scheme — constraining purchaser finance and limiting market access.
— Compressed delivery timelines and government stakeholder requirements demanded an accelerated, targeted approach.

INSIGHT

Analysis revealed a local undersupply of three – bedroom product — and configurations misaligned with real demand.

Strategic response

— Recommended a revised commercialization strategy to improve purchaser accessibility.
— Influenced senior stakeholders to change the Proposed sales structure.
— Redesigned selected apartments to lift three – bedroom supply.
— Built a bespoke sales & marketing strategy to Meet project timing.
— Implemented an integrated onsite sales model.

Outcome

— Improved purchaser accessibility.
— Product realigned with the genuine market demand.
— Stronger appeal to target buyers, with reduced sales friction.
reduction in cost of sale
0 %
through the integrated onsite sales model
Commercial Strategy · Market Analysis · Product Positioning · Development Strategy · Stakeholder Influence · Sales Optimizati on · Buyer Behaviour Analysis · Commercial Risk Assessment
SIGNATURE CAMPAIGN · ‘BEAUMARIS’

A launch worthy of the home.

For Ascot's Golden Triangle landmark, we designed a bespoke campaign — An invitation, not an advertisement.

VIP preview event

An intimate gathering for qualified buyers and key stakeholders.

A private opera performance

A live recital staged within the estate to unveil the home in full.

Ahead of public launch

Select buyers previewed ‘Beaumaris’ before it reached the open market.

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